“The exponential rise of content sharing is often incorrectly attributed to sharing buttons on a page,” said Greg Levitt, GM of Tynt’s Publisher Solutions and Co-Founder of 33Across. “In reality, content sharing is caused by a far more universal user behavior: copy & paste — the most intuitive way people curate and share the exact content that they want across the web. It’s surprising, but the old highlight and right click is more popular than ever.”